Meet the Fram Brand

The Brand Manual includes the elements of
the Visual Identity of the Ciudad Fram Brand. Is a document
of a normative nature that presents, describes and explains the
signs that define the visual image of the district.

Fram Brand Materials

We want to recognize, involve and empower companies around the use of the city brand as a tool for positioning Fram as a national and international tourist destination.

By using this brand you become an ally of Fram and you can obtain the following benefits:

Add value to the products of the entrepreneurs who adopt it, since it positions them as part of a thriving city.

Generate appropriation and a sense of belonging to the city in citizens and businessmen.

Reflect pride, impact and recognition among visitors to the city.

Brand Materials

A message from our mayor